If you’re only counting attendance and offering at your church, you’re not counting enough. As a campus pastor, I want to know more than just who showed up and who contributed to our weekly offering. While those metrics are helpful, that don’t tell us enough because they don’t communicate the overall atmosphere of the weekend, how many people are serving, or what kind of issues need to be addressed during the week. Churches measure all different types of things, but there are four things I have my team report back on every weekend.
I’ve asked my team to generate this report and submit it every Sunday before leaving the campus. Even after a long weekend, it’s important for everyone to report back while the information is fresh. The report is sent via text message or email, but most of the team members prefer to send me an email.
The report includes each of the following four “S” metrics:
I ask each team member to reflect and share their overall feeling or vibe of the weekend from the services to the environment and atmosphere of the department they lead. The spirit of the weekend also captures what people are talking about, and the common theme of discussion throughout the campus. Often this part of the report is brief and to the point.
Each staff member is asked to share a brief story of an encounter they had with a volunteer or guest and how the ministry of Christ Fellowship is impacting their life. For the purpose of this recap, I ask for a quick summary and picture of the person if possible. These stories become incredibly helpful as we try and track individual stories of radical transformation.
Every church, regardless of size, encounters struggles on the weekend. I want my team to share any areas where they experienced tension or difficulties which impacted their ministry (i.e. event management systems down, AC not working, ran out of food, media issues, not enough volunteer coverage, etc.). These issues are sometimes solved on the weekend, but from time-to-time, they become items to be addressed early in the week.
We count people because people count, right? But there is more to count than just attendance. I ask my team to provide any statistical data from each of their departments that might be helpful in measuring our overall health as a campus, including:
- Volunteer check-in
- Decisions for Christ
- Volunteer to attendee ratio
- Any other pertinent info to the overall success of their ministry area
These reports help me look for common denominators over the course of the weekend, and where we might need to focus as a team. Measuring more than just the stats also keeps me focused on more than just the numbers. It also requires our entire team to be intentional on capturing stories of life change and spiritual growth. These reports also help me to generate my weekly report for our senior pastors and multisite director.
So that’s what we measure on the weekend. What are you counting and how are your teams reporting back to you?